JouéClub bets on the 2024 Olympics to boost growth

An article by Sophie Baqué

Publication

12 July 2024 à 15h29

Updated on 19 July 2024 à 18h03

Reading time

2 minutes

Publication: 12 July 2024 à 15h29, Updated on 19 July 2024 à 18h03

Reading time: 2 minutes

In the toy sector, even though the 4th quarter accounts for more than 50% of sales, the Olympic Games are a highlight of 2024. JouéClub spokesman Franck Mathais reviews this pivotal moment.

An article by Sophie Baqué

Publication

12 July 2024 à 15h29

Updated on 19 July 2024 à 18h03

Reading time

2 minutes

Publication: 12 July 2024 à 15h29, Updated on 19 July 2024 à 18h03

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

According to Circana, the toy market fell by 5.2% in value and by 8% in volume in France. However, JouéClub (2023 sales steady at €500 million via 300 stores) is expecting a positive effect due to the Olympics. Sales are planned to rise by more than 10% in August 2024.

Although the co-operative toy retailer does not use the Olympics Paris 2024 brand (as not an official partner), a focus is through the sales offer and physical stores. According to Spokesperson Franck Mathais, “The Olympics...

Do you have information to share with us?

Article authors

Sophie Baqué

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage

On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...

27 October 2025

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels

Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...

27 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

France and Italy urge Shein to reassess a business model

While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...

13 October 2025

Casino : Jean-Charles Naouri tried for corruption and stock price manipulation

Two years after the French National Financial Prosecutor’s Office (PNF) concluded an investigation into Casino, the trial of Jean-Charles Naouri, C.E.O. of the retail group from 2005 to...

7 October 2025

AI-driven job cuts on the rise in tech sector

As leading tech companies ramp up investment in artificial intelligence (AI) and roll out transformation plans to boost its development, layoffs across the sector are increasing. But are the job...

14 October 2025