Supported by Fairly Made in terms of traceability and involved in a relocation program, Ba&sh has been publishing a voluntary CSR report for 3 years and has just been certified B-Corp. Since January, labels display environmental impact QR codes on products. This is transforming a customer experience, both in store and online. Julie Hamadouche Bottino, Sustainability Manager, revealed the numbers.
On June 19, 2024, Ba&sh received B-Corp certification with a record score of 98 points. When did this work begin?
Julie Hamadouche Bottino: I joined Ba&sh 4 years ago to drive our sustainable transformation. In 2020, I filled in our first B-Corp questionnaire, and we obtained 54 points. In June 2024, we earned this certification with a score of 98 points. This is tangible recognition of our profound and rapid social and environmental transformation. Joining this global community of...
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