Karine Abbou: “Since the arrival of Chat GPT, there’s been an earthquake at Google”

Featured image of the article Karine Abbou: “Since the arrival of Chat GPT, there’s been an earthquake at Google”

An article by Sophie Baqué

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Publication

31 August 2023 à 13h14

Updated on 19 December 2024 à 13h06

Reading time

9 minutes

Publication: 31 August 2023 à 13h14, Updated on 19 December 2024 à 13h06

Reading time: 9 minutes

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An article by Sophie Baqué

Ajouter mind Retail à vos sources
Publication

31 August 2023 à 13h14

Updated on 19 December 2024 à 13h06

Reading time

9 minutes

Publication: 31 August 2023 à 13h14, Updated on 19 December 2024 à 13h06

Reading time: 9 minutes

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Karine Abbou is a former lawyer and founder of the Content Marketing Academy. Based in the U.S.A., she has been helping B2B brands to design and implement their content strategy for 10 years. Since November 2022, she has been focusing on generative AI applied to marketing, offering companies training modules dedicated to AI and Google SGE (the new Searching experience). For mind Retail, Karine Abbou explained how generative AI is already transforming the marketing profession.

Generative AI was b

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