Kristen D'Arcy, Chief Marketing Officer of the True Religion brand since July 2023, is boosting Instagram and TikTok to win support from younger consumers. In an interview with mind Retail, she presented results from social media and her roadmap for 2024.
Speaking at the Retail Big Show, Stephen Sadove, former C.E.O. of Saks Fifth Avenue, pointed out how retail was experiencing one of the most interesting periods since the 2008 recession. In his view, after the rise of multichannel and then omnichannel, it is now the brand building strategies that have made DNVBs so successful in recent years, that will make a difference in 2024. Kristen, what’s your view?
Kristen D’Arcy : What he says is absolutely key to success. At True Religion, our...
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Article authors