Landlord Simon Property saves tenant Forever 21

The editorial team is offering you free access to this article
Start your free 15-day trial to access all our content

Involved in a fierce expansion strategy including a takeover of rival Taubman Centres for US$3.6 billion, the property landlord Simon Property Group (200 malls and outlet centres in the U.S.) continues to secure occupancy rates by several means. In the U.S., the Forever 21 fashion retailer filed for bankruptcy in September 2019. However, the firm has now been sold to a consortium of U.S. companies. In February 2020, the landlords Simon Property Group, Brookfield and the licensing firm ABG (Authentic Brands Group) finalised the acquisition for US$81 million. However, this agreement is worth close to US$300 million, taking into account the purchase price and liabilities for the buyers, including the February rent for Forever 21. The new owners will have 37.5% of the shares (for Simon and ABG) while Brookfield will control 25% of the intellectual property and operating businesses.

Despite trading difficulties, Forever 21 is one of the most important tenants of U.S. shopping centres. For square footage, it is Simon’s third-largest retailer with 98 stores typically exceeding 900 sq.m. It occupies 5 times more floor space than the specialty stores around it. In Q3 2019, Forever 21 accounted for 1.4% (around 139,400 sq.m) of Simon Property’s retail property portfolio in the U.S.A. In comparison, the 224 units of Foot Locker occupied 92,940 sq.m of Simon’s portfolio and represented 1.2% of rents over the same period. For Simon, or any mall owner, losing Forever 21 would mean ending up with empty square meters, which become increasingly difficult to fill. Without a fresh occupant, other tenants could demand rent reductions or even terminate leases if contracts have clauses tied to vacancy rates. Simon Property is not a beginner in terms of retailer rescue. In 2016, it took over Aeropostale with a consortium of investors, in order to ensure survival within its malls. Simon Property invested US$25 million in Aeropostale, which is now worth US$350 million via more than 500 active stores. An expected E.B.I.T.D.A. is around US$80 million, reflecting an effective turnaround compared to trading at the time of the purchase.   

Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
3
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026