Lidl launch new loyalty app

Publication

8 October 2018 à 16h54

Updated on 17 June 2019 à 11h47

Reading time

2 minutes

Publication: 8 October 2018 à 16h54, Updated on 17 June 2019 à 11h47

Reading time: 2 minutes

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Publication

8 October 2018 à 16h54

Updated on 17 June 2019 à 11h47

Reading time

2 minutes

Publication: 8 October 2018 à 16h54, Updated on 17 June 2019 à 11h47

Reading time: 2 minutes

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In digital age, with growing interaction with consumers, retailers are looking to find innovative new ways to build rewards programs and inspire customer loyalty. Sephora or Starbucks for instance have lead the way with their application. But food retailers or discount stores are less advanced. It is why the new customer loyalty app, launched by the German discount grocery chain Lidl, in Denmark after Austria, is to follow. Called ‘Lidl Plus’, the app allows customers to gain rewards

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