Lidl launches a retail media business in Germany

An article by Jean Michel De Marchi

Publication

2 August 2023 à 18h14

Updated on 28 August 2023 à 12h40

Reading time

1 minute

Publication: 2 August 2023 à 18h14, Updated on 28 August 2023 à 12h40

Reading time: 1 minute

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An article by Jean Michel De Marchi

Publication

2 August 2023 à 18h14

Updated on 28 August 2023 à 12h40

Reading time

1 minute

Publication: 2 August 2023 à 18h14, Updated on 28 August 2023 à 12h40

Reading time: 1 minute

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On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering, in partnership with online advertising technology company The Trade Desk. The aim is to open up advertising inventory on sites to other advertisers, share data and feed deterministic targeting offers proposed by the DSP.

To remember: With 575,000 staff in 32 countries and sales of €154.1 billion in 2022, Schwarz Group is Europe’s largest retailer by...

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Featured image of the article Jean Michel De Marchi
Jean Michel De Marchi
Featured image of the article Jean Michel De Marchi
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