Lidl launches a retail media business in Germany

An article by Jean Michel De Marchi

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Publication

2 August 2023 à 18h14

Updated on 28 August 2023 à 12h40

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1 minute

Publication: 2 August 2023 à 18h14, Updated on 28 August 2023 à 12h40

Reading time: 1 minute

An article by Jean Michel De Marchi

Add mind Retail to your sources

Publication

2 August 2023 à 18h14

Updated on 28 August 2023 à 12h40

Reading time

1 minute

Publication: 2 August 2023 à 18h14, Updated on 28 August 2023 à 12h40

Reading time: 1 minute

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On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering, in partnership with online advertising technology company The Trade Desk.

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