Loyalty: Start-up 10% raises €2.4 million to compete with Joko, Shopmium and iGraal

Featured image of the article Loyalty: Start-up 10% raises €2.4 million to compete with Joko, Shopmium and iGraal

An article by Sophie Baqué

Publication

22 September 2025 à 22h03

Reading time

3 minutes

Publication: 22 September 2025 à 22h03

Reading time: 3 minutes

Less than a year after a launch, the start-up specialising in 10% cashback wallets has announced a fundraising of €2.4 million from Speedinvest, Kima Ventures, Fund F, True Capital and Techmind. Several business angels, including Frédéric Halley, are also participating in the round. This fundraising should enable accelerated development of tech platforms and give brands better control over their customer data.

An article by Sophie Baqué

Publication

22 September 2025 à 22h03

Reading time

3 minutes

Publication: 22 September 2025 à 22h03

Reading time: 3 minutes

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The cashback start-up called 10% was founded in 2024 by Clémence Luc and Max Lemasquerier. This app, allowing users to receive 10% cashback on certain consumer product purchases, has raised €2.4 million in Series A funding. The operation was led by Speedinvest, with the participation of True Capital, Fund F, Kima Ventures, Techmind and two business angels, Frederic Halley (Sonorcap) and Thibault Poutrel. When questioned by mind Retail, C.E.O. Clémence Luc did not specify what percentage of...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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