Lush, the cosmetics retailer whose fiscal year ends in June 2022, decided to leave social media six months ago. Chloé Chazot, Communications Manager for France, Belgium and Luxembourg, takes a step back on the marketing impact of this decision.
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Can you give us a brief overview of Lush’s retail business ?
CC: In the fiscal year ending June 2021, sales reached €517 million. Our range includes 1,000 products, including solid shampoos invented by Lush 30 years ago and 230 new products per year. 40% of business comes from digital and 60% from stores, via 945 stores in 50 countries. Half of the stores are fully-owned, and the rest are franchised. Lush has factories in 6 countries. In 2022, we ran digital pilots in Poland and Taiwan to test consumer appetite before opening stores.
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