Macy’s develops post-purchase retail media with Rokt AI

Featured image of the article Macy’s develops post-purchase retail media with Rokt AI

An article by Morgane Monteiro

Publication

21 August 2024 à 11h36

Updated on 24 September 2024 à 07h47

Reading time

1 minute

Publication: 21 August 2024 à 11h36, Updated on 24 September 2024 à 07h47

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

21 August 2024 à 11h36

Updated on 24 September 2024 à 07h47

Reading time

1 minute

Publication: 21 August 2024 à 11h36, Updated on 24 September 2024 à 07h47

Reading time: 1 minute

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After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024. This service will initially be running on the Macy’s website at the ‘post-purchase’ stage. Combined with the department stores chain’s first-party data, the Rokt solution (clients include Albertsons, HelloFresh, Uber, Hulu, Staples and PayPal) uses AI and machine learning to personalise advertising recommendations...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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