Macy’s develops post-purchase retail media with Rokt AI

An article by Morgane Monteiro

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Publication

21 August 2024 à 11h36

Updated on 24 September 2024 à 07h47

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1 minute

Publication: 21 August 2024 à 11h36, Updated on 24 September 2024 à 07h47

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

21 August 2024 à 11h36

Updated on 24 September 2024 à 07h47

Reading time

1 minute

Publication: 21 August 2024 à 11h36, Updated on 24 September 2024 à 07h47

Reading time: 1 minute

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After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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