Marimekko: Heading for Asia with a first store in Singapore

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27 June 2023 à 18h33

Updated on 3 July 2023 à 11h21

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1 minute

Publication: 27 June 2023 à 18h33, Updated on 3 July 2023 à 11h21

Reading time: 1 minute

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Publication

27 June 2023 à 18h33

Updated on 3 July 2023 à 11h21

Reading time

1 minute

Publication: 27 June 2023 à 18h33, Updated on 3 July 2023 à 11h21

Reading time: 1 minute

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Finnish fashion and homeware brand Marimekko (turnover of €166.5 million in 2022, up 9% in one year) is strengthening an Asia presence with a start-up in Singapore. The firm will open an e-commerce site and a store/café at the ION Orchard shopping centre in September 2023.

In this market of 6 million potential customers, the launch with be with Tanachira, the franchise partner, which has had selling in Thailand for 8 years. According to Natacha Defrance, Sales Director for the Eastern...

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