Sophie Baqué discussed with Mr. Massimo Volpe, President of the Federation of International Retail Associations (FIRA*), during the C.I.R.I.S. conference held in Shanghai in April 2019.
S.B: Has Chinese technology expanded beyond simple retail services?
M.V.: Absolutely! A few years ago, the Chinese trend was mobile payment by QR codes via WeChatPay and Alipay. Now, payment is one step ahead with facial recognition. At stores’ check outs, cameras take a picture, people log in by typing their phone number and they can pay directly with their face. This is the first time I’ve seen that and it is the most innovative thing I’ve seen. It is already in the roll-out stage in supermar
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