For the 2nd year in a row, McKinsey unveiled an annual report called “The State of Fashion”. This study tracks sales, operating and economic profit of fashion retailers. Personalisation, speed to market and the rise of the Asian dragon are the most influential trends for this sector in 2018.
According to McKinsey, the fashion industry is experiencing the end of an era. The report forecasts that the world’s total fashion sales should triple between the sluggish 2016 year and 2018, increasing from a rate of 1.5% in 2016 to an average of 4% in 2018. However, the rebound is not being felt evenly across the globe. In fact, 2017 signals the end of an era. The West will no longer hold the global stronghold for fashion sales. In 2018, an important tipping point will be reached when, for th
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