How are the main retailers approaching the metaverse market? What are the strategies adopted by luxury, fashion and grocery brands? mind Retail interpreted activities of 23 major retailers and identified 4 major forms of investments.
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For retailers, the metaverse represents many advantages. There are limited costs to building a digital audience, to store management or to supply chain. “Retailers invest in the metaverse because the R.O.I. is directly measured in visibility and brand image,” Neal Robert, C.E.O. of bem.builders, told mind Retail. The entry ticket in metaverse is much lower than the cost of a classic advertising campaign”.
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As a result, many retailers decided to make inroads into this new virtual world. This...
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