[mind Retail Exclusive] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI?

An article by Sophie Baqué

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Publication

14 March 2024 à 20h28

Updated on 14 January 2025 à 19h02

Reading time

3 minutes

Publication: 14 March 2024 à 20h28, Updated on 14 January 2025 à 19h02

Reading time: 3 minutes

As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

14 March 2024 à 20h28

Updated on 14 January 2025 à 19h02

Reading time

3 minutes

Publication: 14 March 2024 à 20h28, Updated on 14 January 2025 à 19h02

Reading time: 3 minutes

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Launched in November 2023 for one product category, then for the entire range in February 2024, Castorama‘s AI-powered chatbot recorded a usage rate that has been described as “good but not colossal“. The tool records 5,000 to 10,000 conversations per month.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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