[mind Retail Exclusive] Kiabi to launch retail media business

Featured image of the article [mind Retail Exclusive] Kiabi to launch retail media business

An article by Sophie Baqué

Publication

24 January 2024 à 12h21

Updated on 15 January 2025 à 19h01

Reading time

3 minutes

Publication: 24 January 2024 à 12h21, Updated on 15 January 2025 à 19h01

Reading time: 3 minutes

Mind Retail learned that, building on the success of a digital marketplace, fashion retailer Kiabi is to launch a retail media business. This is a first for a private-label fashion retailer.

An article by Sophie Baqué

Publication

24 January 2024 à 12h21

Updated on 15 January 2025 à 19h01

Reading time

3 minutes

Publication: 24 January 2024 à 12h21, Updated on 15 January 2025 à 19h01

Reading time: 3 minutes

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According to two sources, Kiabi French fashion retailer is preparing to launch a retail media business in France, and has chosen a technology partner. While the company headed by CEO Patrick Stassi, which had 600 points of sales in December 2023 (including 35 corners in hypermarkets), is selling in 27 countries to date (20 countries managed under franchise, including Uruguay, New Caledonia and Egypt, which were recently opened), this new service will only run in France. Apart from...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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