“Miniso relies on Big Data to create in-store traffic”

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Publication

4 May 2021 à 13h19

Reading time

3 minutes

Publication: 4 May 2021 à 13h19

Reading time: 3 minutes

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The Miniso Chinese retailer (4,500 stores, €10 billion turnover in 2020) built a data-driven model for range management. Mind Retail discussed with Jonathan Siboni, Co-Founder of Miniso in France and C.E.O. of Luxurynsight.
Publication

4 May 2021 à 13h19

Reading time

3 minutes

Publication: 4 May 2021 à 13h19

Reading time: 3 minutes

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Miniso is nicknamed the “Zara of accessories”. What are the reasons for growth? 

Jonathan Siboni : Founded in 2013, Miniso is a retailer of accessories and decoration at very affordable prices. Headquarters are in Guangzhou (China) and the main design team is in Japan. Our model is primarily offline, with 4,500 stores in 88 countries in late 2020, with 2,700 stores in China. Each store sells about 3,500 items, including 90% of private labels. I launched the Miniso franchise in France with...

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