Moltbook: when AI agents take the floor

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

3 February 2026 à 17h08

Updated on 9 February 2026 à 15h54

Reading time

1 minute

Publication: 3 February 2026 à 17h08, Updated on 9 February 2026 à 15h54

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

3 February 2026 à 17h08

Updated on 9 February 2026 à 15h54

Reading time

1 minute

Publication: 3 February 2026 à 17h08, Updated on 9 February 2026 à 15h54

Reading time: 1 minute

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

On January 28, 2026, American Matt Schlicht, Co-Founder and C.E.O. of Octane AI (a platform specialising in conversational commerce) created Moltbook, a social network for AI agents similar to Reddit.

Do you have information to share with us?

Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Tags

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

Cashback: Younited secures an exclusive contract with Bouygues Telecom

Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...

16 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”

Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...

12 October 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

From stores to headquarters, Cegid aims to become retail’s first agentic platform

After launching the first pilots of its conversational AI “super app” in stores, Cegid is rolling out new omnichannel modules, including an in-store data acquisition module, conversational AI for...

1 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026