Muji “no-brand” retailer wins in the U.S. marketing fief

Since August 2018, Toru Akita has run the North American business as C.E.O. of Muji after having orchestrated expansion in Canada, China, Indonesia and the Philippines. This new responsibility is to drive a pivotal growth for the U.S. business, with a focus on expansion and bigger stores. Muji, whose total sales reached US$3.81 billion in the year to February 2019 via 458 stores in Japan and 256 in China notably, plans to add 20 stores in the U.S. this year. Until 2025, it targets 100 new units