NFT: Bouygues Telecom partners with Cohort to build customer loyalty

Featured image of the article NFT: Bouygues Telecom partners with Cohort to build customer loyalty

An article by Sophie Baqué

Publication

15 September 2023 à 07h42

Updated on 9 October 2023 à 11h20

Reading time

3 minutes

Publication: 15 September 2023 à 07h42, Updated on 9 October 2023 à 11h20

Reading time: 3 minutes

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For a month, Bouygues Telecom has been using Web3 to build loyalty and commitment among environment-committed customers, in partnership with Cohort and 1,000 associations. mind Retail presents all the details.

An article by Sophie Baqué

Publication

15 September 2023 à 07h42

Updated on 9 October 2023 à 11h20

Reading time

3 minutes

Publication: 15 September 2023 à 07h42, Updated on 9 October 2023 à 11h20

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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“Our “Source” mobile phone subscription is unique and only sold online. This rewards relevant sustainable behaviors by our customers,” Jérôme Cornu, Innovation Marketing and Communications Manager at Bouygues Telecom, told mind Retail. “The idea is that data/gigabytes not used at the end of the month are transformed into virtual currency, to support associations”. The group’s use of these non-fungible tokens seems to be more sustainable than the speculation surrounding them, with...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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