At the NRF conference, sustainability-focused technology solutions took a back seat to automation and AI. However, Ikea, Levi's and L'Oréal stood out with interesting case studies and roadmaps.
At the Javits Center, Ikea U.S.A.’s feedback on resale opportunities was particularly interesting. In 2021, this retailer launched a program to encourage people to resell Ikea products in exchange for credit, and opened dedicated spaces in stores. “We realised that this program increases the average customer basket at Ikea,” said Seana Strawn, Head of Design and Identity at Ikea U.S.A. “Customers are attracted to the treasure hunt aspect of the space – the assortment varies, depending on...
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