[NRF 2024] Consumer service, in-store cloud service…Google launches 5 generative AI features for retail

Featured image of the article [NRF 2024] Consumer service, in-store cloud service…Google launches 5 generative AI features for retail
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11 January 2024 à 16h23

Updated on 16 January 2024 à 15h44

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1 minute

Publication: 11 January 2024 à 16h23, Updated on 16 January 2024 à 15h44

Reading time: 1 minute

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Publication

11 January 2024 à 16h23

Updated on 16 January 2024 à 15h44

Reading time

1 minute

Publication: 11 January 2024 à 16h23, Updated on 16 January 2024 à 15h44

Reading time: 1 minute

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Ahead of the NRF, Google Cloud announced the launch of generative AI solutions. We selected 4 of them. Dedicated to consumer services, “Customer Service Modernization” can design AI-based agents to manage customer requests and complaints (making appointments, tracking lost orders…). It is integrated directly into the retailer’s CRM (LLM : Gemini Pro and Palm2). On the content production side, “Catalog and Content Enrichment”(LLM: Imagen2, Vertex AI…) enables teams to create images and...

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