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Questioned this morning by Walmart’s CEO John Furner, Azita Martin, GM Manager, Retail & CPG at Nvidia (H1 2024 sales US$56.1 billion, up 171%, market capitalisation US$3,330 billion) spoke at the NRF opening keynote about the new use cases for AI among its customers. While L’Oréal relies on its solution to create more engaging digital and social advertising campaigns, Walmart uses it for more frequent, and therefore more accurate, forecasting. In the DIY sector, Lowe’s has created “digital twins of its 1,750 stores and uses them to simulate different layouts, based on stock and customer journey data, in order to optimise operations”, explains Azita Martin. “Currently, they are testing 3D digital twins with their planograms, to optimise their merchandising.”
According to the CEO, the supply chain is the area that will benefit most from AI in 2025, thanks in particular to new capabilities that she calls “physical AI”.
