Old Navy and Rent the Runway adapt collections in response to a rush on anti-diabetic drugs

Featured image of the article Old Navy and Rent the Runway adapt collections in response to a rush on anti-diabetic drugs

An article by Morgane Monteiro and Sophie Baqué

Publication

24 June 2024 à 13h09

Updated on 1 July 2024 à 18h37

Reading time

3 minutes

Publication: 24 June 2024 à 13h09, Updated on 1 July 2024 à 18h37

Reading time: 3 minutes

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In the U.S.A., Rent the Runway, Amarra and Old Navy are all seeing an unprecedented shift towards smaller sizes. The cause is often new anti-obesity treatments, popularised on TikTok, which are prompting some fashion retailers to review their range.

An article by Morgane Monteiro and Sophie Baqué

Publication

24 June 2024 à 13h09

Updated on 1 July 2024 à 18h37

Reading time

3 minutes

Publication: 24 June 2024 à 13h09, Updated on 1 July 2024 à 18h37

Reading time: 3 minutes

Share
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In the U.S.A., under the influence of influencers, 15.5 million people (or 6% of adults) have already used injectable anti-diabetic drugs, hijacked for their appetite-suppressant effect, according to the Gallup Institute. For 75% of them, GLP-1 drugs such as the anti-diabetic Wegovy or Ozempic (Novo Nordisk) are considered “very effective” for weight loss. Ozempic aims to reduce weight by 25% within 72 weeks. In the fashion industry, this phenomenon is reflected in changes in demand for...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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