Already adopted by 25 online retailers, including 15 already live (Leroy Merlin, Boulanger, Celio…), B.Connect aims to gain traction with SMEs with the launch of an automated onboarding platform expected in October 2026. It aims to democratise a model of authentication and one-click payment, that reduces basket abandonment and brings the rate of frictionless transactions to 80%, while betting on data sovereignty.
According to Pierre Chassigneux, Founder of b.connect, 25 online retailers in France (selling products, media and services) have adopted the authentication and checkout facilitation solution and 15 are already live. “This is the case for Leroy Merlin, Boulanger, Micromania, Celio, Bensimon, Boticinal, Tara Jarmon, Zapa and Courir, but also Sofinco, Gites de France, Ouest France, etc.”, according to a press release. The objective of b.connect (a CB partner, which represents 80% of households’ sp
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