Pauline Gubert, Babymoov: “Our business of re-conditioned products will grow from 3,000 to 20,000 units in two years”

Featured image of the article Pauline Gubert, Babymoov: “Our business of re-conditioned products will grow from 3,000 to 20,000 units in two years”

An article by Sophie Baqué

Publication

3 November 2023 à 19h47

Updated on 19 December 2024 à 13h05

Reading time

5 minutes

Publication: 3 November 2023 à 19h47, Updated on 19 December 2024 à 13h05

Reading time: 5 minutes

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Home appliances manufacturer Babymoov (food processors, baby monitors) has formalised a partnership with CircularX (a subsidiary of Recommerce Group) in order to expanding the range of second-hand products. In an exclusive interview for mind Retail, Chloé Neyrial, E-Commerce Manager, and Pauline Gubert, Marketing Manager, present the launch of the scheme and its KPIs.

An article by Sophie Baqué

Publication

3 November 2023 à 19h47

Updated on 19 December 2024 à 13h05

Reading time

5 minutes

Publication: 3 November 2023 à 19h47, Updated on 19 December 2024 à 13h05

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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Babymoov products are already life-guaranteed. Why did you decide to go further in the circular economy ?

Pauline Gubert: Since September 2021, Babymoov had been offering a second-hand service, selling reconditioned products coming from our after-sales service. But, given the current issues of purchasing power and the dynamic of the second-hand market, which is particularly strong in the childcare sector, we sought to scale up a formerly artisanal process. We chose CircularX as our...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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