Home appliances manufacturer Babymoov (food processors, baby monitors) has formalised a partnership with CircularX (a subsidiary of Recommerce Group) in order to expanding the range of second-hand products. In an exclusive interview for mind Retail, Chloé Neyrial, E-Commerce Manager, and Pauline Gubert, Marketing Manager, present the launch of the scheme and its KPIs.
Babymoov products are already life-guaranteed. Why did you decide to go further in the circular economy ?
Pauline Gubert: Since September 2021, Babymoov had been offering a second-hand service, selling reconditioned products coming from our after-sales service. But, given the current issues of purchasing power and the dynamic of the second-hand market, which is particularly strong in the childcare sector, we sought to scale up a formerly artisanal process. We chose CircularX as our technology partner (also a partner of Decathlon and Christofle, Editor’s note).
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Article authors
Sophie Baqué
Chief Editor of mind Retail