At the end of 2019, children's clothing retailer Petit Bateau (Rocher Group, turnover of €2.5 billion in 2019) operated 441 stores in 60 countries. 50% of turnover in 2019 was generated outside France. Global Retail News discussed with Hélène de Saugère, Digital Director, Customer Marketing and Communication.
What are the current trading conditions for Petit Bateau?
H.d.S: Like most fashion retailers, almost all of our stores around the world are closed. Only our supermarkets (Note: 1,624 stores worldwide) and e-commerce (7 own-merchant sites and 85 pure players) are open for business. In France, our warehouse remains open with very high security. Although such controls restrict our normal order management, we are delighted to maintain full e-commerce operations.
How are online sales developing?
Do you have information to share with us?