After emerging as a disruptive new business, digital is transforming core retail business. What are the technologies which allow more operational efficiency in stores? Looking of ‘phygital’ solutions - which foster digital sales done in the physical world - what are the correct priorities?
As we begin this new decade of 2020, retailers’ digital strategies are returning to basic principles. From 2010 we’ve seen screens and kiosks mushrooming in stores but deserted by customers, as if ‘omnichannel’ means offering a website in store. We’ve seen wireless ‘Beacons’, which were supposed to respond to smartphones with personalised promotions. These failed to generate revenue or return on investment. We note that augmented and virtual reality experiences are offered by luxury...
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