Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’

Featured image of the article Pierre Chassigneux, b.connect: ‘Around 20% of e-commerce baskets are abandoned due to authentication issues’

An article by Sophie Baqué

Publication

18 September 2024 à 12h13

Updated on 11 October 2024 à 12h12

Reading time

5 minutes

Publication: 18 September 2024 à 12h13, Updated on 11 October 2024 à 12h12

Reading time: 5 minutes

Recruiting major e-retailers in France, defining the right business model, opening up to other banking partners... The b.connect authentication solution, supported by 5 French banks, is due to be launched by April 2025. C.E.O. Pierre Chassigneux spoke to mind Retail about priorities.

An article by Sophie Baqué

Publication

18 September 2024 à 12h13

Updated on 11 October 2024 à 12h12

Reading time

5 minutes

Publication: 18 September 2024 à 12h13, Updated on 11 October 2024 à 12h12

Reading time: 5 minutes

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Yesterday you announced the launch of b.connect, involving 5 French banks. How will this solution work on e-commerce sites?

Pierre Chassigneux: b.connect was created at the end of July 2024. We were inspired by France Connect, with the aim of bringing secure authentication (login/password) to the private sector, and more specifically to e-commerce. The aim is to offer e-tailers an authentication solution that allows customers to log in easily with just one click and without a password. In...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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