Product data & PIM: Why Equadis is selling a majority stake to Cathay Capital

Featured image of the article Product data & PIM: Why Equadis is selling a majority stake to Cathay Capital
According to our information, Cathay Capital is about to take a majority stake in Equadis, a product data and PIM solutions provider. Competing with Salsify and Syndigo, this deal aims to accelerate US and Chinese expansion and grow AI capabilities, in a market where product data management has become a performance lever. 
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Equadis, a specialist in product data management, is bringing private equity firm Cathay Capital into the business as majority shareholder. During an interview with mind Retail, CEO Pascal Laik did not disclose the value of the transaction or the size of the stake acquired. “This new shareholder will help us strengthen our organisation in a highly competitive market where product data is becoming critical for e-commerce conversion, ” explained Pascal Laik, who has been leading Equadis since November 2025 as CEO. “We have reached an attractive scale, with 100 employees including 40 engineers and 600 active clients, while maintaining a cost structure lower than that of our competitors.”

Competing with U.S. players Salsify (owner of Alkemics) and Syndigo, the Equadis platform (2025 revenue undisclosed, profitable) combines 3 capabilities. First, it centralises product information within a Product Information Management repository (PIM) to ensure accurate and reliable data.

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