Railway stations. Turning travellers into customers, Lagardère’s recipe

Featured image of the article Railway stations. Turning travellers into customers, Lagardère’s recipe

An article by La rédaction

Publication

9 December 2020 à 10h12

Updated on 13 November 2024 à 17h30

Reading time

7 minutes

Publication: 9 December 2020 à 10h12, Updated on 13 November 2024 à 17h30

Reading time: 7 minutes

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While air traffic is low, Benoit Verdier, Sales and Marketing Director at Lagardère Travel Retail, explains the current challenges of Retail in stations.

An article by La rédaction

Publication

9 December 2020 à 10h12

Updated on 13 November 2024 à 17h30

Reading time

7 minutes

Publication: 9 December 2020 à 10h12, Updated on 13 November 2024 à 17h30

Reading time: 7 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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GRN: Please describe your retail park.

Benoit Verdier: The Relay brand (Lagardère Group) has 1,037 stores in 14 countries. As we specialise within railway stations and airports, we are mainly based in Europe (with 370 points of sale in France). The other 120 or so units are spread over the U.S.A., Canada, the Middle East and Asia-Pacific. We operate with an integrated model and very little franchising. Revenue and traffic are obviously reduced but we are not worried, as our travel retail...

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