Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

An article by Raphaële Karayan

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Publication

12 July 2024 à 17h59

Updated on 15 July 2024 à 18h01

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1 minute

Publication: 12 July 2024 à 17h59, Updated on 15 July 2024 à 18h01

Reading time: 1 minute

An article by Raphaële Karayan

Add mind Retail to your sources

Publication

12 July 2024 à 17h59

Updated on 15 July 2024 à 18h01

Reading time

1 minute

Publication: 12 July 2024 à 17h59, Updated on 15 July 2024 à 18h01

Reading time: 1 minute

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Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a strategic partnership on July, 8.

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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