Retail media: despite Kingfisher and Leroy Merlin’s initiatives, the DIY market will need 18 to 24 months to become mature

Publication

19 July 2023 à 17h44

Updated on 28 August 2023 à 16h54

Reading time

4 minutes

Publication: 19 July 2023 à 17h44, Updated on 28 August 2023 à 16h54

Reading time: 4 minutes

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Publication

19 July 2023 à 17h44

Updated on 28 August 2023 à 16h54

Reading time

4 minutes

Publication: 19 July 2023 à 17h44, Updated on 28 August 2023 à 16h54

Reading time: 4 minutes

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Ahead of the launch of a marketplace in France, Kingfisher launched its own retail media agency in June 2023. As this advertising market grew by 15% in H1 2023 (after a rise of 30% last year), the retailer wants to be one step ahead of Leroy Merlin, which has adopted a different approach.

In mid-June 2023, Kingfisher announced the launch of Kingfisher Retail Media France, an omnichannel retail media agency run by Gwenola Coicaud (formerly of Criteo) for the Castorama and Brico Depot brands....

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