To capitalise on customer data and retail media opportunity, grocery retailer E.Leclerc is continuing a collaboration with Criteo. In the run-up to the holiday season, it launched a sponsored product advertising offer on the non-food site. The next step is to do the same for the drive-through site.
On November 6, the advertising agency of France’s largest grocery retailer E.Leclerc (2023 sales of €48.6 billion, up by 10.3% with a 23.5%-market share) launched a new advertising format. Continuing a collaboration with Criteo, which already piloted the banners formats (display), the food retailer is now offering marketing of sponsored keywords (aka sponsored products or Search) on the non-food website E.leclerc.fr. All the site’s products are covered, including the home electrical and...
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