As part of a strategy of vertical integration and boosted by a strong H1 2026, Vusion acquired Spanish retail media specialist In-Store Media (2025 revenue: €120 million). This debt-financed deal enables the electronic shelf label editor to bring on board an advertising agency in order to better divert a portion of the budgets captured by Amazon and other e-commerce giants.
With a view to vertical integration, electronic shelf label and offline data management Vusion made public, on July 27, 2026, the signing of an agreement to acquire In-Store Media, the Spanish specialist in in-store retail media (ad sales agency and DOOH screen network…). Based in Barcelona, In-Store Media (2025 revenue: €120 million) designs, rolls out and monetises advertising campaigns within physical stores. Active in 9 countries, the company collaborates with 90 retailers and 1,600 brands.
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Article authors
Sophie Baqué
Chief Editor of mind Retail