Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces

Featured image of the article Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces

An article by Sophie Baqué

Publication

18 January 2023 à 13h10

Updated on 27 January 2023 à 15h48

Reading time

2 minutes

Publication: 18 January 2023 à 13h10, Updated on 27 January 2023 à 15h48

Reading time: 2 minutes

An article by Sophie Baqué

Publication

18 January 2023 à 13h10

Updated on 27 January 2023 à 15h48

Reading time

2 minutes

Publication: 18 January 2023 à 13h10, Updated on 27 January 2023 à 15h48

Reading time: 2 minutes

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In December 2022, IAB Europe presented a study of the e-retail media offerings, conducted out of the 91 largest e-retailers (by revenue) in France, Germany, Italy, the Netherlands and the U.K. Today, 58% already have an e-retail media offer, with disparities depending on the sector. 71% of online retailers in the household appliances sector sell their advertising space, compared with only 20% in sports and leisure and 30% in beauty. According to Tanguy Pincemin, Head of Western and Southern...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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