E-retail media: a market in the process of a formal structure

Booming since the Covid-19 pandemic, the development of advertising on e-commerce sites is accelerating in Europe and worldwide. Players are now organising the supply, demand and tools to make it a source of additional revenue for retailers and a growing advertising lever for advertisers seeking sales. We provide an overview of the new challenges in the development of e-retail media.
Through et Sophie Baqué. Published on 05 December 2022 à 11h42 - Update on 12 December 2022 à 14h09