Retail media: Kingfisher, Rakuten, Galeries Lafayette and 10 other retailers join the Carrefour-Publicis joint venture

An article by Jean Michel De Marchi

Publication

19 June 2023 à 22h08

Updated on 26 June 2023 à 16h00

Reading time

2 minutes

Publication: 19 June 2023 à 22h08, Updated on 26 June 2023 à 16h00

Reading time: 2 minutes

An article by Jean Michel De Marchi

Publication

19 June 2023 à 22h08

Updated on 26 June 2023 à 16h00

Reading time

2 minutes

Publication: 19 June 2023 à 22h08, Updated on 26 June 2023 à 16h00

Reading time: 2 minutes

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On 15 June, Alexandre Bompard and Arthur Sadoun, C.E.O.s of Carrefour and Publicis respectively, presented the first stage of their partnership in online retail media at Vivatech. Announced in November, the joint venture, 51% owned by Carrefour and 49% owned by Publicis and called Unlimitail, offers a technological platform that combines inventories and/or data of 13 online retailers. These include Rakuten France, Galeries Lafayette Group (Galeries Lafayette, La Redoute, Bazarchic),...

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Featured image of the article Jean Michel De Marchi

Jean Michel De Marchi

Featured image of the article Jean Michel De Marchi

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