Europe’s second largest mall owner, Klépierre, is taking steps to structure retail media. Event-based campaigns doubled in 2025, the giant screen network expanded and the group signed a deal with Seiki to refine View Occasions. Salma Kharchafi, Marketing, Communication and Retail Media Director, explains the data-driven monetisation strategy for 39 malls in France and Belgium through a measurable and scalable advertising approach.
Europe’s second-largest property company by rental income, Klépierre (2024 revenue: €1.07 billion, up by 6.3%) is structuring a retail media business, which includes classic display campaigns (DOOH) as well as customised event-based displays (with animation). Mind Retail learned that since the end of 2025, Klépierre has a new partner for managing and monetising customer data. “We signed with the French start-up Seiki for audience measurement in our 39 malls in France and in Belgium, which attra
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