Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

Featured image of the article Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

An article by Sophie Baqué

Publication

30 September 2025 à 10h10

Reading time

4 minutes

Publication: 30 September 2025 à 10h10

Reading time: 4 minutes

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MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international growth. This move comes as parent company Ceconomy, which also holds a 22% stake in Fnac-Darty, is in talks for a possible takeover by Chinese JD.com.

An article by Sophie Baqué

Publication

30 September 2025 à 10h10

Reading time

4 minutes

Publication: 30 September 2025 à 10h10

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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On September 22, Europe’s largest home electrical retailer MediamarktSaturn (a subsidiary of Ceconomy, with turnover of € 17.6 billion in the 9 months to the end of June 2025, up 5.5% like-for-like at constant exchange rates) announced the launch of offsite retail media with Unlimitail. The specialty retailer, which operates both Mediamarkt and Saturn stores with turnover twice the size of Fnac-Darty, is selling in 11 countries and generated 26.4% of sales online in the first 9 months of...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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