MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international growth. This move comes as parent company Ceconomy, which also holds a 22% stake in Fnac-Darty, is in talks for a possible takeover by Chinese JD.com.
On September 22, Europe’s largest home electrical retailer MediamarktSaturn (a subsidiary of Ceconomy, with turnover of € 17.6 billion in the 9 months to the end of June 2025, up 5.5% like-for-like at constant exchange rates) announced the launch of offsite retail media with Unlimitail. The specialty retailer, which operates both Mediamarkt and Saturn stores with turnover twice the size of Fnac-Darty, is selling in 11 countries and generated 26.4% of sales online in the first 9 months of the year.
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Article authors
Sophie Baqué
Chief Editor of mind Retail