Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

An article by Raphaële Karayan

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Publication

8 January 2025 à 10h21

Updated on 24 July 2025 à 10h35

Reading time

2 minutes

Publication: 8 January 2025 à 10h21, Updated on 24 July 2025 à 10h35

Reading time: 2 minutes

An article by Raphaële Karayan

Add mind Retail to your sources

Publication

8 January 2025 à 10h21

Updated on 24 July 2025 à 10h35

Reading time

2 minutes

Publication: 8 January 2025 à 10h21, Updated on 24 July 2025 à 10h35

Reading time: 2 minutes

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On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy Merlin, Saint Maclou, Bricoman…)

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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