In their final update for 2025 covering retail tech mapping, FDJ Ventures and France Digitale present new challenges for French retail start-ups. These include financing, slowing company creation, front- and back-office trends, consolidation and integration into a European administrative regime. Maya Noël, C.E.O. of France Digitale, and Maxime Sbeghen, Investment Director at FDJ Ventures, outline key trends.
According to the early December update, the French retail tech sector has 413 start-ups. The 6 most common areas are marketing and customer acquisition with 75 companies (18% of total), re-commerce and circularity with 55 start-ups (13%), logistics and supply chain with 52 players (12%), customer experience with 51 companies (12%) and payment with 34 companies (8%). “In terms of growing trends, three axes stand out. These are social commerce and live shopping as a first one, integrating
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