“Returning products, when and how I want”

Return rates for fashion orders mean high complexity and cost. What’s an average? Jim Okamura:

For online fashion, return rates usually reach 20% in Europe and close to 30% in the U.S.A., with shoes showing the highest returns. Strategies to reduce returns include adding capacity for returns into the business model, as at Zappos, and employing a number of tools like size guides and feedback to help shoppers choose the correct size at the 1st time. From an omni-channel perspective, “click &...