Shareholder change: Brevo becomes a unicorn through €500 million buy-out

After raising €140 million in 2020, CRM start-up Brevo, dedicated to SMEs, completed a buy-out on December 4, 2025. U.S. private equity fund General Atlantic and British Oakley Capital, each holding 25% of capita, acquired half of ex-Sendinblue shares for €500 million in equity: Valued at €1 billion, Brevo becomes a unicorn. The operation includes €200 million debt from BlackRock and Morgan Stanley.

 

To remember: Partech, an investor since 2017, sold all shares. Bpifrance and Bridgepoint remai