Shein returns to India with Reliance Retail

Featured image of the article Shein returns to India with Reliance Retail

An article by Morgane Monteiro

Publication

11 February 2025 à 15h23

Updated on 24 July 2025 à 10h53

Reading time

2 minutes

Publication: 11 February 2025 à 15h23, Updated on 24 July 2025 à 10h53

Reading time: 2 minutes

An article by Morgane Monteiro

Publication

11 February 2025 à 15h23

Updated on 24 July 2025 à 10h53

Reading time

2 minutes

Publication: 11 February 2025 à 15h23, Updated on 24 July 2025 à 10h53

Reading time: 2 minutes

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Blocked since 2020 in India, Shein is back to compete with Myntra (Flipkart) and Zudio (Tata). The group signed a licensing agreement with Reliance Retail Ventures (RRVL), a subsidiary of the conglomerate Reliance Industries (turnover of US$119.9 billion in the FY to March 2024, up 2.6%). Since February 1, 2025, the Shein India app has been selling Shein clothing that has been only manufactured in India. Reliance Retail manages local operations, including data management, to which Shein does no

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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