Simon Property steps up in offsite retail media

Featured image of the article Simon Property steps up in offsite retail media

An article by Sophie Baqué and Morgane Monteiro

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Publication

2 April 2025 à 16h04

Updated on 7 April 2025 à 20h46

Reading time

3 minutes

Publication: 2 April 2025 à 16h04, Updated on 7 April 2025 à 20h46

Reading time: 3 minutes

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An article by Sophie Baqué and Morgane Monteiro

Add mind Retail to your sources
Publication

2 April 2025 à 16h04

Updated on 7 April 2025 à 20h46

Reading time

3 minutes

Publication: 2 April 2025 à 16h04, Updated on 7 April 2025 à 20h46

Reading time: 3 minutes

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Simon Property Group, the world’s leading commercial property company (2024 revenue: US$5.96 billion, up by 5.4%, via 229 malls covering 180 million sq.m and 2 billion visitors per year) announced the launch of a new data feature on March 27, 2025. Run by the Simon Media & Experiences entity, this allows brands to activate more omnichannel campaigns, capitalising on “first party” data.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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